“Adidas does not tolerate antisemitism and any other sort of hate speech,” the company said in a statement Tuesday. “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
It comes after the German sportswear company faced pressure to cut ties with Ye, with celebrities and others on social media urging Adidas to act. The company said at the beginning of the month that it was placing its lucrative sneaker deal with the rapper under review.
Adidas is just the latest company to end connections with Ye, who also has been suspended from Twitter and Instagram over antisemitic posts that the social networks said violated their policies.
Kanye West has been dropped as a client by CAA.
He recently suggested slavery was a choice and called the COVID-19 vaccine the “mark of the beast,” among other comments. He was also criticized for wearing a “White Lives Matter” T-shirt to his Yeezy collection show in Paris.
The Balenciaga fashion house cut ties with Ye last weekaccording to Women’s Wear Daily. JPMorganChase and Ye have ended their business relationship, although the banking breakup was in the works even before Ye’s antisemitic comments.
In recent weeks, Ye has also ended his company’s association with Gap and has told Bloomberg that he plans to cut ties with his corporate suppliers.
After he was suspended from Twitter and Facebook, Ye offered to buy conservative social network Parler.
An antisemitic hate group unfurled a banner over a Los Angeles overpass Saturday praising Ye’s antisemitic comments, prompting an outcry on social media as celebrities and others said they stand with Jewish people.